Maine Marijuana Marketing Pitfalls

Maine state law has a unique provision related to recreational marijuana marketing that can cause some accidental pitfalls for business owners. Recently, South Portland recreational cannabis retailer SeaWeed Co. was slapped with up to a $10,000 fine for their logo. Maine’s regulations are very clear that any advertising, marketing, logos and otherwise cannot contain and/or depict images of humans or animals. SeaWeed Co’s labeling currently depicts a mermaid holding a shell, which the state has deemed human enough to violate the regulations. Owner Scott Howard has months to remove all the appearances of the logos on all labeling, marketing as well as his website.

Maine also includes a provision that no marketing can be considered “attractive to persons under 21 years of age”. This provisions being slightly more subjective. Our recommendation? We’re not marketing experts but accounting is equally as wrought with regulations that can sometimes be unclear to business owners. If you’re not sure, it’s always better to get approval first. In an industry where your profit margin is important, you don’t want to incur the huge costs of having to redo all your marketing and branding, especially after brand recognition has been established. Consider reaching out to the Maine regulatory bodies if you’re unsure if your marketing will clear these tests.

Christine Gervais

Christine Gervais is a licensed CPA, using her skills to help businesses grow and achieve their fullest potential. Christine has a Master’s degree in accounting from Southern New Hampshire University in addition to holding her CPA license for over a decade. Notably, Christine is a nationally recognized speaker providing education to other CPAs on how to best serve clients as well as instruction on a wide variety of topics for business owners on how to maximize success. Christine prides herself on the value she can bring to clients with her extensive tax knowledge and provides strategic, forward-thinking financial strategies to help clients grow. When not behind her desk, you can find Christine spending quality time with her daughter and stepson or tending to the family’s excessively loved farm animals.

At Cultivate Consulting Group, we understand that you want to achieve lasting financial stability that leads to the legacy you envision for your company and family. The problem is traditional CPA firms are not known for proactive communication, which leads to uncertainty when it comes to your business’s tax efficiency and financial standing.
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